5. “Your customer doesn’t care how much you know until they know how much you care” Many companies think that generic cards will keep their clients happy. The problem is, this doesn’t show your clients how much you care. The reason you send cards, is to establish an ongoing and lasting relationship with your client. If your card isn’t personalized, you’re missing the thoughtful touch that your clients are longing for. Gather information ahead of time: What holidays does your client celebrate? Do they go somewhere special during the holidays? These are details you’ll want to address in your personalized cards.