Back To Basics: 2 Ways To Personalize Your Client Communication
With the influx of technology and surge of social media, sometimes clients feel like they’re missing the basics- personalized communication. Studies have shown that building relationships is essential to retaining your clients. Here are two ways that you can personalize communication with your clients. 1. Sending Personalized Articles Foster your client relationships by regularly sending out personalized articles. Do you have a client that is embarking on sending their first child off to college? Consider mailing them an article about the best universities in their area. Sending meaningful articles via snail mail is a great opportunity to show clients that your relationship
Top 5 Mistakes You’re Making With Client Gifts, and How to Fix Them
5. “Your customer doesn’t care how much you know until they know how much you care” Many companies think that generic cards will keep their clients happy. The problem is, this doesn’t show your clients how much you care. The reason you send cards, is to establish an ongoing and lasting relationship with your client. If your card isn’t personalized, you’re missing the thoughtful touch that your clients are longing for. Gather information ahead of time: What holidays does your client celebrate? Do they go somewhere special during the holidays? These are details you’ll want to address in your personalized cards.