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Client Acquisition is the process of gaining new clients, which tends to include a marketing and advertising budget, while client retention involves maintaining the clients that you’ve onboarded. Client retention includes developing a personal and thoughtful relationship with your clients. Many firms spend a lot of time and money on client acquisition, but many forget about the countless benefits of nurturing your current client relationships. Here are the top 3 reasons why you should focus on nurturing your client relationships.  Client acquisition costs 5x more than client retention Research shows that it’s 5 times more expensive to attract a new client, than it

Did you know, it’s 5 times more expensive to attract a new client, than it is to retain an existing client? The easiest way to retain your clients is to build personal and thoughtful relationships over time. Delighting your clients doesn’t have to be complicated. Here are a few easy ways to make your clients feel special.  Acknowledge Important Moments: A simple way to build a relationship with your client is to help them celebrate their happy life moments. Keep a record of your client’s important life moments, such as birthdays, anniversaries, and business milestones. Then, give them a call or

Why is gifting important? As a company, gifting can be one of the best ways to develop new connections, nurture relationships, and solidify bonds. Gifts provide an optimal medium to show the recipient that you’re willing to put in extra effort to show how much you care.  While living in an age of abundant technology, gifting can help push through the constant noise, and bring a moment of nostalgia and connection to your clients and employees.  What are the best gifting circumstances? 1.After Your Initial Meeting  There is a lot of preparation work that happens before meeting with your client. You research thoroughly, develop your

With Valentine’s Day approaching, it’s a great time of year to strengthen client relationships. Many people send gifts over Christmas and New Years, but very few make an effort for Valentine's Day, which means your gift is more likely to be noticed and appreciated. Sometimes it can be tricky to find the perfect gift. Here are unique ideas that are sure to surprise and delight your clients. Personalized Leather Bookmark with a Book Recommendation Winter is the perfect time to curl up with a new good book. Take a few minutes to think about your client's interests so you can send a book that

When it comes to client appreciation gifts, we’ve noticed several patterns for when businesses choose to create them in-house, and when they find they are better served by outsourcing that particular task. To help you make your own informed decision, here are the top five signs that an advisors should outsource their client gifts: 1. You are struggling to find more hours in the day for your core business. Most advisors already feel like they don't have enough time to manage their business development activities, run their offices, return calls and prepare for meetings. If you find yourself struggling to shop for a

Do you know what all successful companies have in common? A strong client acquisition and retention plan. This starts with building a strong relationship with your clients, prioritizing their needs, and showing them how much you care. Gifting can be one of the best ways to develop new connections, nurture relationships, and solidify bonds. While living in an age of abundant technology, gifting can help push through the constant noise, and bring a moment of nostalgia and connection to your clients. Before sending a gift, think about what you know about your client