What's the Story Behind Client Porter? Client Porter started on an ordinary Saturday morning, where two daughters came home to visit their dad. While sitting around the kitchen table drinking tea, Dad told his daughters about his recent meeting with a financial advisor. He stood up to grab a package sent by the financial advisor: gourmet coffee, a branded pen, and a folder.  Well, Dad immediately threw the pen and folder in the trash, as he has an office full of supplies. And, since he's an avid tea drinker, he put the coffee into the back of the cabinet. In other words,

Client Acquisition is the process of gaining new clients, which tends to include a marketing and advertising budget, while client retention involves maintaining the clients that you’ve onboarded. Client retention includes developing a personal and thoughtful relationship with your clients. Many firms spend a lot of time and money on client acquisition, but many forget about the countless benefits of nurturing your current client relationships. Here are the top 3 reasons why you should focus on nurturing your client relationships.  Client acquisition costs 5x more than client retention Research shows that it’s 5 times more expensive to attract a new client, than it

Did you know, it’s 5 times more expensive to attract a new client, than it is to retain an existing client? The easiest way to retain your clients is to build personal and thoughtful relationships over time. Delighting your clients doesn’t have to be complicated. Here are a few easy ways to make your clients feel special.  Acknowledge Important Moments: A simple way to build a relationship with your client is to help them celebrate their happy life moments. Keep a record of your client’s important life moments, such as birthdays, anniversaries, and business milestones. Then, give them a call or

Why is gifting important? As a company, gifting can be one of the best ways to develop new connections, nurture relationships, and solidify bonds. Gifts provide an optimal medium to show the recipient that you’re willing to put in extra effort to show how much you care.  While living in an age of abundant technology, gifting can help push through the constant noise, and bring a moment of nostalgia and connection to your clients and employees.  What are the best gifting circumstances? 1.After Your Initial Meeting  There is a lot of preparation work that happens before meeting with your client. You research thoroughly, develop your

With the holidays rolling around, many advisors are struggling to figure out what gifts their clients would appreciate. The criteria that defines a great gift is: It should be about them, not about you. Make sure that the only branding on your gift is your clients. Don’t give them something with your logo on it. It should show that you value their business It should be thoughtful and look like it required effort With this criteria in mind, here are 5 gifts that advisors can rely on to help build a relationship: A gift for the soul. If you get your clients a spa

The Power of Broke  Daymond John is an influential voice for those who are looking for success in their small businesses. The Power of Broke discusses how being broke can lead to motivation to achieve amazing things- but only if you are willing to put in the work to achieve this success.  Experience This!  Hosts Dan Gingiss and Joey Coleman serve as your hosts for weekly doses of positive customer experiences. In this podcast you will find insightful examples of customer experience alongside tips on how to keep your customers happy.  The Virgin Way At just 16 years old, Richard Branson dropped out of

With Valentine’s Day approaching, it’s a great time of year to strengthen client relationships. Many people send gifts over Christmas and New Years, but very few make an effort for Valentine's Day, which means your gift is more likely to be noticed and appreciated. Sometimes it can be tricky to find the perfect gift. Here are unique ideas that are sure to surprise and delight your clients. Personalized Leather Bookmark with a Book Recommendation Winter is the perfect time to curl up with a new good book. Take a few minutes to think about your client's interests so you can send a book that