A proper client retention strategy works by finding ways to keep existing customers engaged in your business. You might be thinking “Why is client retention so important to my business strategy?” Here are three facts you might not know about client retention.  It is far more expensive to acquire new clients than to retain your current ones It costs 5 times more to acquire a new client than it does to retain a current one. Many companies focus all of their time, energy, and money into acquiring new business, without realizing that it is much more profitable to work to retain current

December is the number one month of the year for clients to receive gifts and appreciation cards. Clients become so inundated with holiday gifts, that they begin to forget where the gifts even came from. That's why sending gifts for Valentine's Day is a great way to set yourself apart from your competitors. This is a great time of year to show your clients that you appreciate their business and their ongoing relationship. Here's a list of the top 5 best Valentine's Day gifts to send to your clients. Ember Temperature Control Smart Mug This smart mug is perfect for your

For most companies, emails have become the sole means of communication for clients. And you may be thinking, why is that a problem? Well, your clients’ email inboxes are being inundated everyday. Many of these emails are deleted immediately or left unread. In order to differentiate yourself from the competition, you have to go beyond mass produced emails. But how? Here are a few tried and true ways to grab your client’s attention. Sending Hand-Written Cards: Have you been sending e-greetings for birthdays or holidays to your clients? While there is some thought there, many of these e-greetings get lost in the

With the influx of technology and surge of social media, sometimes clients feel like they’re missing the basics- personalized communication. Studies have shown that building relationships is essential to retaining your clients. Here are two ways that you can personalize communication with your clients. 1. Sending Personalized Articles Foster your client relationships by regularly sending out personalized articles. Do you have a client that is embarking on sending their first child off to college? Consider mailing them an article about the best universities in their area. Sending meaningful articles via snail mail is a great opportunity to show clients that your relationship